Selling your property in Wales

The first step is to understand what your property is likely to achieve in the current Welsh residential market. Herbert R Thomas will combine market insight and expert local knowledge to provide an accurate market appraisal based on recent comparable sales, and a detailed evaluation of your property’s condition and presentation.  We will also talk through your timescales, onward plans and the most suitable route to market.

Being well prepared before your property goes live can help create the strongest possible first impression and reduce delays later in the sale. During your market appraisal, our expert valuers will guide you through thoughtfully selected enhancements designed to elevate both the appeal and value of your home, providing tailored, professional advice to ensure your property is presented impeccably, inside and out. This may include practical recommendations on presentation, small repairs, kerb appeal, photography and floorplans. You should also begin gathering important information such as tenure, council tax band, services, boundaries, planning consents, guarantees, warranties and any details that may be material to a buyer’s decision.

Once your property is ready, we will prepare the listing and agree the marketing strategy with you. This may include professional photography, floorplans, accurate property descriptions, online listings, promotion to registered buyers, portal exposure, social media and support from our local offices across Cardiff, Cowbridge, Bridgend, Porthcawl and Neath.

Viewings are a key stage in the selling process, giving buyers the opportunity to connect the online listing with the property in person. We will handle enquiries, arrange and accompany all viewings, and provide clear feedback so you can understand how buyers are responding to the price, presentation and location. Communication will be via phone and email, with the option to use our client app for real-time updates, viewing schedules and detailed feedback, ensuring you stay fully informed throughout the process. Where appropriate, we will review the marketing approach with you and recommend sensible changes to maintain interest and momentum.

When an offer is received, our experienced negotiators will discuss the price, the buyer’s position, their funding, any chain involved and their proposed timescales. The highest offer is not always the strongest offer, so we will help you consider the full picture before you decide whether to accept, reject or negotiate.

After you accept an offer, we complete all necessary anti-money laundering ID checks. Your solicitors or conveyancers will then handle the legal process. They will prepare and review the contract paperwork, deal with enquiries, confirm title information and agree the details needed for exchange and completion. Instructing a conveyancer early and providing accurate information can help the transaction move more smoothly.

Exchange of contracts makes the sale legally binding. Completion is when ownership transfers, funds are released and keys are handed over. Throughout the process, Herbert R Thomas will stay in contact with you, the buyer and the professional parties involved.

Each Herbert R Thomas office has dedicated sales progressor to help manage the journey from offer accepted to exchange and completion. Our sales progressors work alongside sellers, buyers, solicitors and other agents in the chain to keep communication moving and reduce avoidable delays.